Conference Coverage: ESMO 2018 CASE STUDY www.course5i.com A customized information package highlighting all insights gathered at the conference collated with key findings from secondary and primary research helped our clients to realign their strategy. Business Impact Client Leading Pharma Company Therapy Area Oncology Project objectives Provide end-to-end conference coverage including primary and secondary intelligence gathering based on KITs and KIQs Gather insights from key sessions, posters, and key sources including KOLs, physicians and competitor booth representatives Provide a comprehensive information package consisting of physician perceptions around key players and data readouts Analysis of overall competitor strategy including presence, messaging and booth activities

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