Conference coverage: ASCO 2018 CASE STUDY www.course5i.com A customized information package highlighting insights obtained from KOLs, physicians and competitor booth representatives around key topics, and a robust implication analysis to optimize client product positioning and promotional activities Assessment of evolving clinical benchmarks, competitor data, and promotional messaging helped client to re-align their strategy Business Impact Client Leading Pharma Company Therapy Area Oncology Project objectives Provide end-to-end conference coverage including primary and secondary intelligence gathering based on KITs and KIQs Gather insights from key sessions, posters, and key sources including KOLs, physicians and competitor booth representatives Provide a comprehensive in

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