DATASTAX CUSTOMER CASE STUDY USE CASE: Recommendation & Automatic Optimization INDUSTRY: Media CHALLENGES: N Process a large volume of user data quickly and in real time N Achieve performance at scale and at low cost N Derive meaningful insights from user behavior N Implement relevant marketing campaigns to drive user engagement and subscription rates SOLUTION: N DataStax Enterprise (DSE), powered by Apache Cassandra, a globally distributed, scalable, powerful, and intelligent cloud database N DataStax Managed Cloud, a fully managed, always-on database, powered by DSE for real-time, globally distributed enterprise applications, deployed on Amazon Web Services RESULTS: N Introduced multivariate website testing and improved digital click-through rate by 30% N Achieved

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