CUSTOMER STORY: CONCORD DIRECT IDENTIFIES INFLUENCERS & ADVOCATES WITH IDENTITY RESOLUTION Concord Direct Identifies Influencers & Advocates with Identity Resolution Agency Increases ROI for Nonprofit Marketing Activities Concord Direct, a direct response agency, works with nonprofits using marketing techniques to achieve engagement and fundraising. With limited marketing department budget, nonprofits look to maximize their spend and still receive a good ROI. The Sierra Club reached out to Concord Direct to develop a strategy for creating early adopters on their newly developed AddUp.org site, which helps people find different causes based on location and interest, prior to its official launch. The idea was that once the site was made available to the public, the early adopters, up

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