CUSTOMERSTORY: CONCORD DIRECT IDENTIFIES INFLUENCERS & ADVOCATES WITH IDENTITY RESOLUTION Concord Direct, a direct response agency, works with nonprofits using marketing techniques to achieve engagement and fundraising. With limited marketing department budget, nonprofits look to maximize their spendandstillreceiveagoodROI. The Sierra Club reached out to Concord Direct to develop a strategy for creating early adopters on their newly developedAddUp.orgsite,whichhelpspeoplefinddifferentcausesbasedonlocationandinterest,priortoitsofficial launch.Theideawasthatoncethesitewasmadeavailabletothepublic,theearlyadopters,uploadedpetitions,and engagementwouldencourageotherstotakeactionanddonate. Thefirststepindevelopinganinfluenceraudienceinvolveddigitalidentity—knowingcontactsonapersonallevelto evalu

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