The Situation: Pennswood Village, a welcoming, Quaker-based continuing care retirement community in Newtown, Pennsylvania, did not have much of an online footprint, and had no way to create one using its resources in house. Enter Love & Company’s implementation of integrated media services, which ranged from traditional PR and online reputation management to strategic blog direction and writing, to email marketing campaigns and more. Comprehensive Digital Efforts Result in Increased Positive Movement Up the Sales Pipeline for Pennswood Village Pennswood Village Newtown, Pennsylvania continued SENIOR MARKETING SPECIALISTS CA S E ST U D Y A comprehensive enewsletter strategy proved valuable for Pennswood Village. Prospects who received the enewsletter saw 140% increase in average moves up

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