Case Study
Whitney Center boosts expansion census from 32% to 91% with three-prong approach
The Situation: Whitney Center is a continuing care retirement community in Hamden, Connecticut. Since opening in 1979, its reputation for exceptional care, a culturally diverse lifestyle and proximity to Yale University drew many residents with academic backgrounds, and for a long time the community enjoyed a thriving occupancy. In 2003, the board began planning a major expansion to accommodate an innovative “person-centered” transition and to expand availability with additional residences, which was completed in 2011. With the new addition Whitney Center opened a beautiful new high-rise with 88 spacious, upscale apartments and an expanded selection of desirable amenities. Unfortunately, the impact of the 2008 real estate market crash left a weakened housing market in its wake, which took