How Diagnostics Companies Work with IQVIA MedTech to Drive Growth

5 Pages

IQVIA MedTech’s claims databases and analytics help diagnostics companies identify growth opportunities. By analysing physician ordering patterns, IQVIA identifies doctors whose patient populations match a client’s test and those using competitors’ tests to prioritise marketing. Data-driven analyses also help decide which additional tests to add to a panel and use market data such as CPT codes and care settings to prioritise test development. Clients leverage competitive intelligence to target high-potential physicians and guide product development.

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How Diagnostics Companies Work with IQVIA MedTech to Drive Growth

How Diagnostics Companies Work with IQVIA MedTech to Drive Growth

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