Competitive Commercial Infrastructure Assessment
Competitive Commercial Infrastructure Assessment
4 Pages© Course5 Intelligence Competitive Commercial Infrastructure Assessment Client: Leading European Science Company Industry: Life Sciences Therapy area: Women’s health Type of project: Primary Competitive Intelligence (CI) and Secondary Research Project Objectives • Helped the client benchmark their own field resources against key competitors, enabling them to make informed decisions on field force structure • Enabled the client to perform gap analysis in their promotional strategy and devise plans to boost their market share-of-voice Business Impact • Conduct a competitor assessment to gain insights into the field force and commercial strategies of the client’s key competitors in reproductive medicine Case Study Competitive Intelligence • Therapeutic areas of focus: Women’s
