Brand Monitoring and Governance with Course5 Compete
Brand Monitoring and Governance with Course5 Compete
3 Pageswww.course5i.com BUSINESS REQUIREMENT Competitive Intelligence CASE STUDY The client, one of the top 20 global technology brands, wanted to ensure high-quality branding exposure on e-tailer sites and engaged Course5 Intelligence to address the following issues: Lack of an automatic auditing system to monitor the client’s brand exposures on online partner channels Lack of a measurable index for the client’s brand exposure on these websites Brand Monitoring and Governance with Course5 Compete Leading global technology company Client Technology IndustryThe scope included e-tailers across the Asia Pacific region in Phase 1 for the PC Category. Course5’s AI-enabled competitive intelligence engine, Course5 Compete, was set up to capture the following details from the websites: List of produc
