Prominent California nonprofit reaches patients when it counts and increases annual revenue. A legacy reminder system In 2017, the largest wildfire to date in California history, roar ed through Ventura and Santa Barbara Counties. Many Community Memorial Health System locations had to close and providers could not go to work. Even the call center had to move to another location to escape the fastmoving blaze. “It was a massive undertaking trying to reach that many patients,” recalls Lori Hooks, Director of Practice Systems at the prominent Ventura, California healthcare nonprofit. Even before the disaster, CMHS had significant challenges in reaching its diverse population and patient no-shows exceeded the industry benchmark. As a result, clinics in the health system were often o

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