Case Study
Communicate Culture to a Varied Workforce
CHALLENGE: Communicate Culture To A Varied Workforce Cybex is a leading producer of fitness machines based in Medway, Massachusetts, and has more than 600 employees worldwide. The organization deeply values well-being – it’s the company’s business. But communicating these values to its employees posed a problem. Under one roof, employees of different departments have varying levels of flexibility and means of communication. Whi