PAREXEL INTERNATIONAL +1 781 487 9900 WWW.PAREXEL.COM ©2015 PAREXEL INTERNATIONAL CORPORATION. ALL RIGHTS RESERVED. COMMERCIALIZATION STRATEGY: WILLINGNESS TO PAY Situation Our client had launched their novel product in a number of emerging markets. Sales had been successful despite being reliant on out of pocket payments as reimbursement opportunities were limited. The product was facing increasing competition; substitu

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