COMBINING LEAD GENERATION AND MARKETING STRATEGY FOR A MOBILE AND EMBEDDED SOFTWARE DEVELOPMENT COMPANY M / +4 07 45 87 51 61 F / +4 021 313 56 85 E / office@nnc-services.com W www.nnc-services.com A / 13-17 Sevastopol St, Diplomat Business Center, Bucharest 1, Romania 2 CASE STUDY © 2011 NNC Services THE CLIENT: NAVIGON is a software development company, specialised in navigation systems, as well as telephone applications and design. The company has recently passed under Garmin’s ownership. NNC Services has been collaborating with NAVIGON’s Romanian subsidiary for almost an year; the aim of the partnership is to increase awarness for NAVIGON Romania products and bring in new projects. THE CHALLENEGES: ? Promoting NAVIGON Romania’s

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