Overview Coke One North America (CONA) Services LLC, based in Atlanta, Ga., is a shared IT ser- vices organization owned and operated by participating Coca-Cola bottlers. Its CONA Solution IT platform supports end-to-end bottler processes for production and produc- tion planning; sales and distribution; pricing and promotions; warehouse management; fleet management; procurement; human re - sources; finance; and advanced analytics. CONA employs approximately 120 employees and contractors, enabling nearly 400 bottling sites to generate $16 billion in annual revenue. Challenge Using beverage bases and syrups provided by The Coca-Cola Company, Coca-Cola bottlers manufacture, package, merchandise, and dis- tribute the final products. Historically, indepen - dent bottlers had built

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