Coffee and Community: Foster Coffee Company on Growing Their Social Media Following and Business by Mike Eckstein “We love coffee, but we love community and people more.” This Foster Coffee Company credo isn’t just a brand statement. It’s at the heart of their social media strategy too. We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich,about how social media has helped them grow their community and business. “Two and a half years ago we were just brewing coffee at the farmers’ market, and we learned early on that social media was a huge part of our strategy to grow our business. You know, we were serving coffee one day a week. Saturday mornings we would get up at 5 a.m. and serve people from 7 till 1... but we were able to use social media every day of the week

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