Case Study

Coda Payments partnerships tapped global Gen Z gamers, growing revenue 8X in eight months

Coda Payments partnerships tapped global Gen Z gamers, growing revenue 8X in eight months

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Coda Payments partnerships tapped global Gen Z gamers, growing revenue 8X in eight months About Coda Payments Coda Payments operates Codashop, the leading independent source for games and in-game currencies. Coda also offers Codapay, which allows digital content publishers to accept the same range of 300-plus payment methods available on Codashop on their own websites, and xShop, which allows publishers to distribute their products through a range of ecommerce and other consumer-facing platforms. Situation Coda Payments (Coda) provides alternative payment methods for gamers to acquire in-game currency, especially in emerging markets where consumers don’t always have credit cards to make in-app purchases. Coda’s core users are Gen Z and millennial mobile gamers active in 55 mark

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