COCA-COLA #SHAREACOKE OVERVIEW The Coca-cola Company is a global leader in the beverage industry, selling products in over 200 countries. Best known for its namesake product, Coca-Cola, the company rep- resents over 350 brands of non-alcoholic beverages, concentrates and syrups. OBJECTIVE Each year, Coca-Cola conducts its “Share a Coke” tour at different music festivals across the country. The challenge is to develop products that represent the campaign, and in turn, enhance the brand. Working with the distributor, PowerStick proposed items that would both appeal to young and savvy festival-goers, and that could be used at the festivals. STRATEGIC SOLUTION After reviewing many options, Coca-Cola selected the Click, by PowerStick. The Click is a Bluetooth camera shutter remote that

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