Case Study

Coach Holidays

Coach Holidays

Pages 4 Pages

ONE Engagement Hub. Case Study THUNDERHEAD NOT ALL OVER 5 Os LIKE COACH HOLIDAYS Over 50, it’s not nearly as old as it used to be. Forget blue rinses and tea dances, now consumers over 50 are tech savvy and seeking a little adventure to go with their golden years. They’re about as likely to reach for the surfboard as their slippers. That was the challenge facing Saga, who provide holidays and cruises for more than 150,000 over 50s

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