NOT ALL OVER 5Os LIKE COACH HOLIDAYS CASE STUDY INTENT-DRIVEN CUSTOMER JOURNEYS THUNDERHEAD.COMThat was the challenge facing Saga, who provide holidays and cruises for more than 150,000 over 50s, every year. They had to avoid being left in the wake of their customers’ changing tastes, anticipating their desires and building relationships that lasted longer than a bank holiday jaunt to Bognor Regis. For that they needed to know them a whole lot better. Every conversation had to be personal and relevant. They could have had a rummage through their luggage – but that would have been illegal and possibly disturbing. Instead, they chose Thunderhead’s ONE Engagement Hub: it’s our cloud-based solution that connects customer insight, context and real-time journey behavior acro

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