Case Study

“.CLUB brings people together – whether it’s two or two million, it’s about people joining together around an interest or passion.”

“.CLUB brings people together – whether it’s two or two million, it’s about people joining together around an interest or passion.”

Pages 2 Pages

One World, One Internet ICANN Case Study Website Registry Name Location http://www.get.club .CLUB Domains, LLC Ft. Lauderdale, Florida, USA .CLUB * Source available upon request Date TLD available on Internet: 07 May 2014 Number of registrations: 228,427 as of 12 May 2015 “.CLUB brings people together – whether it’s two or two million, it’s about people joining together around an interest or passion. ” .CLUB was selected after a careful research process that revealed short, meaningful generic top-level domains with broad appeal were the most likely to be successful. The .CLUB name stood out based on its appeal to a wide range of verticals, from sports and fan clubs to hobbyists and anyone with a passion. Additionally, “club” has the same spelling and a similar meaning across the

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