CUSTOMER This online accounting software provides a platform for small businesses and accountants to manage accounting, invoicing, inventory, and CRM functions in desktop and mobile formats. With over 700,000 installed users, the company strives to simplify business management for an estimated 500 million small businesses worldwide. The cloud accounting company already had a foothold in the U.S. market; however, their invoicing offering wasn’t connected to payment options. Prior to launching PayStand, it would be up to the customer to figure out how to pay the invoice (electronically or otherwise). This missing link created payment delays and increased transaction fees for the company. The company knew the importance of online payments, having already offered them in Europe wit

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