Client needed a strategy for and a complete restructuring of their sports franchise
Client needed a strategy for and a complete restructuring of their sports franchise
1 PagesFOURTH DIMENSION // Achieving higher levels of distinction for your business CASE STUDY London Scottish Complete club strategy Problem: • Client needed a strategy for and a complete restructuring of their sports franchise Objective: • To be a sustainable club competitive in the championship of English club rugby Solution: • Full diagnostic to help develop a 3-year plan • Complete restructuring of commercial and marketing functions • New commercial and brand strategy • Complete restructuring of playing and performance department, including new director of rugby and new staff structure / Result: • Increased revenues by over 300% • New brand initiatives, including team in Hong Kong and on tour • Team successfully promoted and sustaining Championship level rugby
