Client wanted to create a new date in the national and sporting calendar
Client wanted to create a new date in the national and sporting calendar
1 PagesFOURTH DIMENSION // Achieving higher levels of distinction for your business CASE STUDY London Wasps St George’s Day Match Problem: • Client wanted to create a new date in the national and sporting calendar Objective: • Stage a Premiership match at Twickenham Stadium to celebrate St George’s Day • Raise money for charity • Raise brand profile and the club’s appeal with casual supporter base Solution: • Complete concept development and project management • Negotiation of Twickenham Stadium hire • Feasibility analysis • Targeted sales & marketing strategy • Event management • Key stakeholder relationship & management / Result: • 60,208 people attended • 500% increase on normal match day attendance
