CASE STUDY THE PARTNER Clicksco is a global marketing technology business with one focus—to make websites more profitable. They offer data, advertiser and publisher solutions, all powered by a DMP processing over 400 data points per second, connected to most global demand and supply media platforms via API. Clicksco are practitioners in the space, with over 50 owned and operated sites and brands in retail, travel, finance, health and autos, but they also offer their technology stack to third parties to help them drive more profitable digital activity from their sites. THE CHALLENGE Clicksco is responsible for a lot of web real estate. Their sites span a variety of complicated, competitive industries. And while Clicksco had done their fair share of A/B testing in the past, those tes

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