Case Study

B&R Plastics

B&R Plastics

Pages 2 Pages

The Company B&R Plastics is a custom molder and injection molding company, based in Denver. For more than 36 years, the privately owned company has manufactured a variety of products, including its own line of plastic tableware, such as cups, bowls, and pitchers, aimed at recreational vehicle (RV) owners and campers, as well as three sizes of folding stepstools. B&R sells to distributors in the RV market who, in turn, sell to resellers. The company also sells its products in the retail channel through a wide variety of chain stores such as Ace Hardware, True Value Hardware, Camping World, Fred Meyer, Meijer, and , and other grocery stores, as well as mail order catalogues. “While we do a relatively big volume in sales, we’re a small company,” says Janet Kulzer, B&R’s national s

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