Case Study

Magnanni Shoes

Magnanni Shoes

Pages 1 Pages

The Company: Magnanni Shoes Magnanni is a third generation, family-owned company that has been producing fine men’s footwear for nearly 60 years. Founded in the small city of Almansa, Spain, the company uses only the highest-quality leather, as well as exclusive dyes and handcrafting procedures. Through use of the Bologna construction technique, each Magnanni shoe wraps the foot in 360 degrees, like a glove to the hand, providing flexibility and comfort without sacrificing design. Magnanni shoes are sold at Nordstrom, Neiman Marcus, and through other fine retailers. The Challenge: A Whole Lot of a Good Thing The marked increase in demand and expectation for easy online shopping has motivated traditional retailers to expand their web-based offerings and adopt ‘e-tailer’-styl

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