Case Study

Classic Books, Universal Access: The Cambridge Library Collection

Classic Books, Universal Access: The Cambridge Library Collection

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Classic Books, Universal Access: The Cambridge Library Collection SUCCESS STORY Cambridge University Press, the oldest printing and publishing house in the world, produces nearly 2,500 academic and educational titles and more than 150 journals each year, with distribution in nearly 200 countries. Challenge To effectively promote books of scholarly importance in the Cambridge Library Collection, compelling copy was needed for book jackets, website

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