Case Study

Converting Print to Digital: New eBooks Ful?ll the Potential of an eReader

Converting Print to Digital: New eBooks Ful?ll the Potential of an eReader

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Converting Print to Digital: New eBooks Ful?ll the Potential of an eReader SUCCESS STORY Amazon.com, the world’s largest online retailer, entered the eBook market at full throttle when it launched the Kindle, an eReader with a book-like interface and a huge storage capacity. Challenge In 2008, after years of unful?lled potential, the market for eBooks rapidly gained momentum, and eReader manufacturers raced to amass compatible content. The device

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