‘‘Bpm’online allows Clarity to proactively respond to customers’ and as a result our own needs’’ – Sarah Smith (Telemarketing Manager at Clarity) WHAT WERE THE CHALLENGES? With sales and account managers continuously on the road, and office personnel updating accounts with new information, access to real-time data through the cloud was imperative. Prior to bpm’online, if two individuals in two different locations accessed the same account to enter data, neither individual would be aware of the other’s inputs, “from a new business point of view, that was a big issue”, indicated Sarah – the Telemarking Manager at Clarity. SINGLE PLATFORM TO CONNECT KEY BUSINESS UNITS Now, with bpm’online, communication silos are a thing of the past. Travelling sales and account managers are ab

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