intelligencebank.com CKE Restaurants Case Study How CKE Restaurants achieved brand consistency across a global franchise footprint with IntelligenceBank Digital Asset Management and BrandHub2 intelligencebank.com CKE Restaurants Holdings, Inc. (“CKE”), a privately held company based in Franklin, Tennessee, runs and operates Carl’s Jr. and Hardee’s. With both a US and international footprint, Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC have over 3,900 franchised or company-operated restaurants in 44 states and 42 foreign countries and U.S. territories. Overview With such an expansive footprint as theirs, CKE recognized the importance of sustaining a consistent brand experience for its customers to uphold the integrity and relatability of each of its brands, worldwide. CKE

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