Case Study

Citibank

Citibank

Pages 1 Pages

RESUL TS Citibank Dining Privileges - Indonesia To communicate information and privileges of the new dining oer and build a strong relationship with the customers OBJECTIVE Targeted people: 25-60 YO Males/Females SEGMENTS TARGETED First Jobbers (25-35 M/F) Businessmen (35-60 M/F) Travelers (30-55 M/F) High income people (35-60 M/F) Impressions CTR Reach Clicks 2,966,246 40,237 1.36% 200,115 Geo-Target the people working in busine

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