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Citibank: Evaluating the role of POS in bank retail

Citibank: Evaluating the role of POS in bank retail

Ipsos Retail Performance
Pages 2 Pages

www.ipsos-retailperformance.com The client Found in more than 100 countries, Citibank is the consumer banking arm of the financial services giant Citigroup delivering a wide array of banking, lending and investment services to individual consumers, as well as to small businesses with up to $10 million in annual sales. Its branch network comprises local offices complemented by electronic delivery systems including ATMs, the internet and a mobile

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