Citibank Brazil Banks on Digital Business and TIBCO for Increased Competitiveness Better customer experience, efficiency, and global strategy
Citibank Brazil Banks on Digital Business and TIBCO for Increased Competitiveness Better customer experience, efficiency, and global strategy
2 PagesCitibank Brazil Banks on Digital Business and TIBCO for Increased Competitiveness Better customer experience, efficiency, and global strategy CHALLENGE Banking in Brazil is competitive. “We’re competing against other large banks that are in more cities than we are,” says Roberto Mercadante, senior vice president of Citibank in Brazil. “They have branches, and we are going digital. We’re looking to significantly improve customer satisfaction
