© 2017 KoMarketing Associates, LLC komarketing.com B2B Online Marketing The Challenge Through focus, hard work, and “some luck,” Cisco- Eagle, a turnkey provider of automated material handling systems, had built a respectable lead generation machine with its website and organic search – and these efforts had translated into mil - lions of dollars in sales. But, to get to the next level, the in-house market- ing team knew it needed to implement a content marketing / link building strategy – and they wanted to do so without hiring additional people. Thus began the search for a digital marketing agency. Cisco-Eagle initially hired an SEO agency, but that didn’t work out. “We knew we needed an agency that specialized in industrial B2B marketing and understood our long sales cycle,”

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