Case Study
300% Increase in Monthly Organic Traffic due to SEO-Driven Content Marketing Program
© 2019 KoMarketing Associates, LLC komarketing.com B2B Online Marketing The Challenge A mid-sized company wanted to grow awareness for its industry-niche software platform. The challenge the company faced was competing with an industry giant, plus other companies, in a highly competitive space. The company’s head of marketing turned to KoMarketing for help in 2015 for support building and executing an SEO-driven content marketing strategy. The long-term goal was to drive brand awareness through search and link building, improve traffic to the website, and ultimately, increase high-value leads for the company. Program components consisted of SEO, Content Marketing, and Online PR. Program Implementation Over 1,000 organizations use the company’s software, which provides a sin