Cisco Canada Lowers Lead Generation Costs with LinkedIn Marketing Solutions Cisco Canada Case Study Marketing Solutions Challenges: Cisco is the worldwide leader in IT and networking. They help companies of all sizes transform how people connect, communicate, and collaborate. Two years ago, the marketing team for Cisco’s Canada operations wanted to expand its digital marketing efforts, which included social media. The team was looking for a more effective way to hits its KPIs in digital marketing, and turned to LinkedIn for help in key areas including: page 1 of 2 “LinkedIn is a strong performer in terms of value, and it has also helped us reach the right audience. ” LOCATION Toronto, Canada NO. OF EMPLOYEES 10,000+ (global) INDUSTRY Computer Networking Julian Jasniewski Social Medi

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