Case Study Cirio:160th Birthday The Campaign Celebrating such a milestone for a well-known and loved brand like Cirio required the expertise of 4mediarelations Experiential Team. Having secured the services of brand ambassador Antonio Carluc- cio, the most pertinent thing would always be to let him work his magic in his naturaal environment: the kitchen, Antonio was joined by TV and press journalists as well as bloggers, keen to experie

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