Circles.Life captures 327% more orders by optimizing partnership incentives Situation Circles.Life is a major telco and mobile retailer in Southeast Asia, a competitive market in a competitive region. The brand’s target customers are not only young and digital-savvy, they are also experienced online shoppers who spend a lot of time browsing, researching, and reading reviews before making a purchase. Content partnerships with publishers had proven to be an effective way to reach and influence Circles.Life’s audience, but the company didn’t have the internal resources to scale the channel efficiently. It was also struggling with attribution and measurement, and wasn’t clear which partners brought in the most value and which were underperforming. From more partnerships to better p

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