Brief Shopping mall placed two outdoor displays at entrances to promote loyalty program and connect to loyalty card owners before entering the mall. Systems can interact with users with QR code reader. Situation analysis As loyalty programs are becoming very useful tool for retailers’ aim of STOREFRONT (POI) LOYAL TY PROGRAM PROMOTIONthis project was to promote clients concept and establish engagement at the POI locations. Solution The idea of Carre De Soie, Lyon shopping mall, was very clear:” Let us catch attention of visitors and give something to members of loyalty program”. To make sure medium will be useful outdoor digital signs were used, so visitors attention would be caught before entering into communication clutter of the mall. That is why client installed two large format to

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