Challenge The network is the central nervous system of the modern corporation; large, vital and incredibly complex. Ciena asked us to design a mobile Innovation Lab that would enable them to take their cutting edge systems technology on the road so that key decision makers could see it working in a real-world context. Ciena RoadshowSolution We created a bespoke, fully branded environment with a private meeting space and unique technology-specic demonstration areas that toured 19 EMEA countries, delivering on a demanding 3-year96% of the events were attended by C-level decision makers 96% of the events were attended by C-level decision makers Exhibited at some of the worlds largest tech tradeshows, including Exhibited at some of the worlds largest tech tradeshows, including Mobile World C

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