CHRISTIAN SCIENCE PUBLISHING ROADMAP TO SUPPORT BUSINESS EVOLUTION ATG CASE STUDY INDUSTRY: MEDIA SERVICES: RELIGIOUS MEDIA CONTENT Reading patterns and media has changed and CSPS needed to adjust their business model accordingly. CSPS realized that the business infrastructure must change to support new methods of distribution while maintaining traditional channels. CSPS was expanding and needed to focus on their e-commerce presence and digital subscription management and fulfillment. CSPS needed to develop and align their strategy in order to enhance their ability to serve their readership and Reading Rooms through multiple channels including a robust order management system. ATG conducted an in-depth Quote to Cash assessment to determine an appropriate roadmap to move toward a hyb

Join for free to read