Case Study

Chobani

Chobani

Pages 4 Pages

Customer StorySituation Meet Chobani Australia Chobani is a modern food company that promises to make delicious, nutritious and natural food accessible to all. Chobani was founded on the belief that people have great taste; they just need great options. It is this belief that brought Chobani to Australia in 201 1 ? home to a nation of people passionate about food and some of the best milk in the world. Fast forward 1 0 years and Chobani? s authentic strained Greek yogurts are stocked in major food retailers nationwide and the business has diversified its range to include protein-rich options and, more recently, plant-based milk alternatives. After years of delivering delicious yogurts to Australian households, Chobani set out to engage in their biggest influencer marketing campaign

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