CASE STUDY Chime (chimecard.com) is smarter banking for the mobile generation, designed to help people lead healthier financial lives and automate their savings. Chime members get a Chime Visa Debit Card and an FDIC insured deposit account and savings account that helps them save money without thinking about it. Chime has created a new approach to banking that doesn’t rely on fees, doesn’t profit from members’ misfortune or mistake, and helps members get ahead financially. “Chime is designed for the millennial generation who expect services to be personalized and mobile-first. They want to manage all aspects of their lives through their phone, including how they manage their money,” said Ethan Erchinger, Chime’s Director of Operations. Chime Delivers a Personalized Customer Exper

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