White Paper

Red Coral’s Journey to Ad-Supported

Red Coral’s Journey to Ad-Supported

Pages 21 Pages

Red Coral, an artist-focused streaming platform, partnered with Muvi One to scale its ad-supported video service globally. Facing challenges in hosting, piracy protection, ad monetization, and device compatibility, it needed a secure, customizable solution. Muvi delivered a no-code OTT platform with multi-device apps, DRM, white-label branding, programmatic ad integration, and analytics. The results were strong: over 1M watch hours, 200% audience growth, expansion across 70+ countries, and a 40% increase in ad revenue. Red Coral now runs 20+ ad servers, maximizing monetization while offering seamless streaming across web, mobile, and TV apps.

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