Cheesesteak in the Golden State After numerous visits to the East Coast, Danny Hizami wanted to bring one of the region’s most famous dishes to Southern California. But when he wasn’t making money like he knew he could, he turned to Orderly for help. The Problem Born and raised in Studio City, California, Danny has always been around the food business. After college, he constantly found himself visiting friends on the East Coast, where he fell deeply in love with the ever-famous cheesesteak. Eventually, he decided to take the sandwich he loved and share it with the West Coast – so Figueroa Philly was born. As his business grew, Danny quickly realized he wasn’t so great with his numbers. He tends to think big picture, not down in the details. “And when you’re running a busines

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