CHECK PLEASE! NFC TECHNOLOGY HERALDS A NEW ERA IN RESTAURANT With new NFC-enabled application, restaurant visitors dine in, but order out. Challenge It’s no surprise that U.S. restaurants are struggling to make the sale to cost- conscious customers. While diners are still visiting their favorite restaurants frequently, they’re spending less: an average of $11.60 per visit in 2010, finds AlixPartners. That’s down 21% from the $14.70 per meal consumers said they spent in pre-recession 2008 in a similar poll, and down about 4% from the $12.10 in average meal price consumers say they spent in 2009. Could NFC technology help restaurateurs ring up a winning strategy for handling the current economic reality of frequent diner visits and low spending, which stresses operations and depresses margin

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