Check, Clean, Dry Topic: Sustainability Organisation: New Zealand Ministry of Agriculture and Forestry Location: New Zealand Dates: 2004 to ongoing Budget: NZ$4.5 million (2005 to 2008) Website: www.biosecurity.govt.nz Contact: Matthew Thorpe Email: Matthew.thorpe@maf.govt.nz Telephone: 64 4 894 0148 Overview Following the detection of the invasive algae, didymo, in New Zealand’s South Island, the Ministry of Agriculture and Forestry’s biosecurity communications team developed a social marketing campaign aimed at preventing its spread. Freshwater users were asked to do the following when moving between waterways: • CHECK equipment and remove any obvious debris • Thoroughly CLEAN all equipment that had been in co

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