cleanyourhands Topic: Infection control Organisation: National Patient Safety Agency (NPSA) Location: England and Wales Dates: 2004 to 2010 Budget: £712,000 (development, piloting and first year roll-out across England and Wales) Overview The cleanyourhands campaign was a national initiative in England and Wales to combat preventable healthcare associated infection by improving the hand hygiene of healthcare staff. The programme used a marketing mix to educate, prompt and enable healthcare staff to clean their hands at the right time, every time, during their care of patients. The key message of the campaign was for staff to clean their hands at the point-of-care, using either alcohol handrub or soap and water.

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