“Cognition360 allows me to forecast what is going to happen – to skate to where the puck is going. I can drill down into the data, see where the opportunities are and make the changes required to keep the business moving towards the puck.” Matthew Bookspan, CEO and Founder of Florida MSP Blacktip IT Services, is one of a new breed of MSP owners tuned in to the critical importance of data analytics in delivering outstanding value to their customers. Bookspan sums up the role of data analytics with the classic quote from Canadian ice hockey legend Wayne Gretzky: “I skate to where the puck is going to be, not to where it has been.” Steve Jobs used that quote, and so did Warren Buffett – so he’s in good company. “Although we’re still small, we have big aspirations – all based

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